MARKETING IN PRATICE Essay Example | Topics and Well Written Essays - 3000 words

MARKETING IN PRATICE - Essay Example There is also Tesco, fuel, Tesco telecom and Tesco garden centers. Tesco mainly advertises on TV and print which mainly consist of shots taken of the products that are advertised. Tesco likes to involve known personalities like actors and presenters to gain attention from customers (Salutin, 2000). Tesco usually advertises to targeted market and plans its promotional activities according to the customers and their profiles which include their shopping habits and the time of their media exposure. Tesco uses its famous slogan â€Å"every little helps† as its main advertising slogan (Wood, 2008). The firm also uses promotions like giving discounts and coupons so that it can attract new customers and retain its existing customers. Tesco treats its employees equally and takes care of their needs. All the staff has signed contracts with the firm. Working hours are not excessive and the working environment is safe. The firm pays fair wages and no employee is underpaid. The employees are happy and satisfied in the working environment. The staff is helpful and welcoming to the customers and goes out of the way for customer satisfaction (Tesco Plc, 2008). The process of all the Tesco outlets is the same. The customers walk in and can freely roam about in which ever isle they want to. They select the goods that they want and if they need they can ask for assistance from the employees. Once they have selected their desired products, they go to the cash counter and pay for the products that they have bought at the cash counters (Wood, 2008). The prices of the products are overall reasonable. However, the price varies and depends upon the brand which is in question and the quality that the customer requires. As Tesco targets customers from all classes, there is something for everyone and therefore the prices also range accordingly (Troy, 2005). There are also price discounts offered to customers especially those who come in regularly. Such

REVIEW OFRESOURCES on User experiance SMART CARDS Essay

REVIEW OFRESOURCES on User experiance SMART CARDS - Essay Example The development and further enhancement of each of the above mentioned technological advancements can truly be accredited to user experience. The importance of certain experience is such that without it no successful process module can ever be executed. In fact, it would not be incorrect to state that the mere advent of many a technologically advanced things is a resultant of the input of user experience. Seasoned tech-expert Philippe(2007) is quoted to have said the following about user experience: â€Å"User Experience is the Most Important Thing, it’s the Only Thing.† (Philippe, 2007) Thus, in order to streamline any new deliverable, its focus is sought to be in line with the user experience priorities. The larger is a group of user that adheres to a certain technology the further it exceeds in maintaining its existence. So, the inevitable aspect at hand for technologically advanced emerging modules is that they provide the best possible user experience for a certain targeted user group that makes an impact. If the users experience in that certain targeted group of users hits for your product, then you are sure to have a breakthrough of your product’s success in the extended market and user domain as well. Any of the successful companies of present day can be looked up. They invariably excel in their user experience ratings and customers/users are highly satisfied with the easy of usability that these services offer. The crux of the above discussion could be that the better a product is in terms of its interaction with users the more usable it is. This further on increases in popularity as its user experience enhances. USER EXPERIENCE ESSENTIALS Conceptually speaking, user experience is just another name for user interface as is quoted in the words of User Experience White Paper (2011) as follows: â€Å"The term user experience is often used as a synonym for usability, user interface, interaction experience, interaction design, customer experience, web site appeal, emotion, ‘wow effect’, general experience, or as an umbrella term incorporating all or many of these concepts. A clear description of UX would help to: ? Teach the basics of user experience ? Communicate the meaning of the term to people unfamiliar with it ? Clarify different perspectives on UX amongst UX researchers and practitioners ? Advance UX as a research field ? Ground practical UX work in commercial, industrial and government organizations† (User Experience White Paper, 2011) The FACTORS THAT EFFECT USER EXPERIENCE can be summarized into three main categories. These are as follows: Context With Respect to System and User: Context is a combination of change in social context, physical context, information context and task context. The people around you affect the physical condition in which a user is while using a device affects the information that is interpreted via the device affects and the parallel tasks being executed wit h the device’s usage also affect. User: The motivation of the user itself extremely affects the extent of user experience. If the users are motivated to use the module/device then the user experience would definitely grow. System: System’s properties, as perceived by a user, affect its user experien